Objective
Contrast High, a Cleveland based fashion company commissioned me to shoot their apparel launch photoshoot for 'a Good Soul'
Provided Brand Identity:
Concept Development
From Contrast High’s brand launch materials, I concluded that the A Good Soul launch shoot needed to do more than showcase the clothing. It needed to communicate that being a Good Soul isn’t about looking cool, it’s about embracing your humanity, individuality, inherent value, and spirituality. To communicate this, I developed a shoot concept centered around revealing the person behind the clothing.
Authentic casting:
Models would be people Contrast High knows personally; individuals who are driven, purposeful, and embody the values of the brand.
Objects with meaning:
Each model would be photographed alongside personal belongings that hold significance to them. Paired with portraits, these objects would offer a glimpse into what makes each person unique and what gives their life meaning.
An intimate setting:
The shoot would take place in a studio, creating an isolated, intimate environment. The simplicity of the space would make the viewer feel as though they are looking beyond the surface and into the model’s “soul.”
Mood Board / Color Palette
When developing the mood board, I searched for imagery that felt personal and authentic, adhered to the brand’s established color palette, and captured the movement and spiritual nature of the photography outlined in the brand identity kit. These references helped establish a visual direction that felt cohesive with the existing identity while giving the brand a more human and expressive presence.
Final Shots
Model 1: Bruce Conforti
Model 2: Emily Grace Savoie
Model 3: London Mitch
Model 4: Nicole
Model 5: C. Swoope
